Thank you Kurt
California comprises less than 20% of the avocados being marketed in the US. How difficult would it have been to establish and target a specialty market that's looking to avoid the inferior imports that tarnish consumer confidence? Is it incompetence? Dereliction of duty? We need to look closely and figure out why this is happening. Which Commission participants stand to receive a benefit from non-US sales? The guidelines used to establish the Commission's demographics were never intended to include members who also benefit from our competition. The board's makeup needs to be revisited and unfortunately, an independent review and punitive action may be our only option.
A broker or packer who's primary income is from imports has zero incentive to promote California as being superior to their non-California fruit and will resist asking for premium-fruit returns to the grower. If a packer comes along who supports our industry and has the courage to establish a seasonal, California Avocado premium-fruit market, they will have done what our own Commission refuses to do. I'm waiting for that day but time is running out.
Here's a photo of what the handlers bring to our industry by putting their needs before ours.